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CORSO INTEGRATO DI ECONOMIA DEI BENI CULTURALI E DIRITTO URBANISTICO

Degree course Architecture - Restoration
Curriculum Rigenerazione urbana
Learnings Orientamento unico
Academic Year 2019/2020
ECTS 8
Scientific Disciplinary Sector IUS/10 - SECS-P/02
Year First year
Time unit
Class hours 80
Educational activity

Single group

Professor ANTONINO MAZZA LABOCCETTA
Objectives
The course is modulated to provide students with the necessary tools to understand how environmental, artistic / cultural / material and immaterial assets can be attractors of experiential tourism as opposed to mass tourism .
The expected results in relation to the system adopted in Europe of five related descriptors (Dublin Descriptors) are :

1 Knowledge and understanding the methodologies used such as the Mantovani tourist accessibility matrix, Differential tourism development index of Mantovani. F.M Art matrix related to the evaluation of works of art.

2 Knowledge and comprehension skills applied to the methods described above will be applied to practical cases identified by the students. That is how a cultural asset or activity can be a tourist attraction
3 Making judgments: students will have to identify a cultural asset and design its tourism marketing for its accessibility.
4 (communication skills) Students will be asked for an effective communication skills during the exam to describe and promote their project work
5 Ability to learn (learning skills). Students will be required during the examination to have learned the methodologies by verifying them with practical cases.

Programme N.D.
Books N.D.
Traditional teaching method No
Distance teaching method No
Mandatory attendance No
Written examination evaluation No
Oral examination evaluation No
Aptitude test evaluation No
Project evaluation No
Internship evaluation No
Evaluation in itinere No
Practice Test No
Professor MICHELA MANTOVANI
Objectives
The course is modulated to provide students with the necessary tools to understand how environmental, artistic / cultural / material and immaterial assets can be attractors of experiential tourism as opposed to mass tourism .
The expected results in relation to the system adopted in Europe of five related descriptors (Dublin Descriptors) are :

1 Knowledge and understanding the methodologies used such as the Mantovani tourist accessibility matrix, Differential tourism development index of Mantovani. F.M Art matrix related to the evaluation of works of art.

2 Knowledge and comprehension skills applied to the methods described above will be applied to practical cases identified by the students. That is how a cultural asset or activity can be a tourist attraction
3 Making judgments: students will have to identify a cultural asset and design its tourism marketing for its accessibility.
4 (communication skills) Students will be asked for an effective communication skills during the exam to describe and promote their project work
5 Ability to learn (learning skills). Students will be required during the examination to have learned the methodologies by verifying them with practical cases.

Programme
Programma di insegnamento
FORME E TENDENZE EVOLUTIVE DEL TURISMO DI MASSA: DALLA TRADIZIONE CULTURALE ALL’ INNOVAZIONE ESPERIENZIALE .
COME PROMUOVERE IL PATRIMONIO CULTURALE ED IL TURISMO NAUTICO?

Il corso è stato modulato per fornire agli studenti gli strumenti necessari comprendere come i beni ambientali, artistici/ culturali/materiali e immateriali possano essere attrattori di turismo esperienziale in contrapposizione col turismo di massa . Date queste basi lo studente applicherà le metodologie studiate ad un suo personale project work da presentare alla fine del corso .
1 Flussi ed entrate turistiche. Dal turismo di massa a quello esperienziale.
2 Accessibilità informativa & Trend Turistici : cineturismo
3 Accessibilità informativa e Trend turistici: Influencer e Social media. Il caso di Rhianna influencer con 72 milioni di followers per la promozione dell’ isola caraibica di Barbados
4 Accessibilità ricettiva
5 Ricettività enogastronomica : Trend turistici: l’enogastronomia italiana come icona del Made in Italy
6 Il gap comunicativo del nostro patrimonio culturale risolvibile con la gamification. Sesta accessibilità Mantovani: Comunicativa e di valorizzazione del patrimonio artistico e culturale in loco
7 Interazione fra domanda e offerta nel marketing culturale/turistico
8 Il turismo culturale come principale trend turistico italiano. Ma cos’ è il Patrimonio Culturale?
9 La valutazione delle opere d’arte nel modello Forte- Mantovani
10 I BENI PAESAGGISTICI: COME RICONOSCERLI E COME OTTIMIZZARLI PER UN TURISMO ECOSOSTENIBILE. KEY STUDY DI SUCCESSO
11 Le dimore storiche Patrimonio culturale esperienziale
12 Itinerari esperienziali per immobili storici artistici
13 Trend turistici: Ecoturismo. Il caso studio della penisola del Guanacaste (Costa Rica) l’ultima frontiera dell’ ecoturismo e del customized tourism.
14 Trend turistici esperienziali: il turismo nautico



The course is modulated to provide students with the necessary tools to understand how environmental, artistic / cultural / material and immaterial assets can be attractors of experiential tourism as opposed to mass tourism. Given these bases, the student will apply the methodologies studied to a personal project work to be presented at the end of the course.
1 Tourist flows and revenues. From mass tourism to experiential tourism.
2 Information accessibility & Tourist Trends: film tourism
3 Information accessibility and tourism trends: influencers and social media. The case of Rhianna influencer with 72 million followers for the promotion of the Caribbean island of Barbados
4 Accommodation accessibility
5 Food and Wine Accommodation: Tourist Trends: Italian Food and Wine as an Icon of Made in Italy
6 The communication gap of our cultural heritage that can be solved by gamification. Sixth Mantovani accessibility: Communication and enhancement of the artistic and cultural heritage on site
7 Interaction between supply and demand in cultural / tourism marketing
8 Cultural tourism as the main Italian tourism trend. But what is Cultural Heritage?
9 The evaluation of the works of art in the Forte-Mantovani model
10 LANDSCAPE HERITAGE: HOW TO RECOGNIZE THEM AND HOW TO OPTIMIZE THEM FOR AN ECO-SUSTAINABLE TOURISM. SUCCESSFUL KEY STUDY
11 Historic houses Experiential cultural heritage
12 Experiential itineraries for historic artistic buildings
13 Tourism trends: Ecotourism. The case study of the Guanacaste peninsula (Costa Rica) is the last frontier of ecotourism and customized tourism.
14 Experiential tourist trends: nautical tourism
Books
MANTOVANI M. FORMS AND EVOLUTIONARY TRENDS OF MASS TOURISM: FROM CULTURAL TRADITION TO EXPERIENTIAL INNOVATION.
HOW TO PROMOTE CULTURAL HERITAGE AND NAUTICAL TOURISM
(Giappichelli editore)Torino in press.
All book for non-attending students and a part for attending students that will be presented in class.

he interactive book has an innovative platform and a QR code. Connect to the website the https://www.michelamantovani.com and enter the access code that you find printed inside the book to access the
1) the slides of the lessons
2) and to upload your individual project work.
Also in each chapter of the book you will find a QR code to access the Gallery of photos, even immersive videos (virtual reality and augmented reality.)





Traditional teaching method No
Distance teaching method Yes
Mandatory attendance No
Written examination evaluation No
Oral examination evaluation Yes
Aptitude test evaluation No
Project evaluation Yes
Internship evaluation No
Evaluation in itinere Yes
Practice Test No

Further information


Office hours list:

Description News
Office hours by: Michela Mantovani
orari e date di ricevimenti : vedi team Microsoft economia industriale
1 aprile ore 16-17
3 aprile ore 17-18
7 aprile ore 17-18
10 aprile 13-14
15 aprile 12-13
17 aprile 16-17
18 aprile 17-19
22 aprile 17-18
24 aprile 16-17
30 aprile 15-16 ricevimento ed invio e-book codice
1 maggio 15-16
4 maggio 17-18 solo per corso europrogettazione moda & brand
5 maggio 17-18
8 maggio 17-18 ricevimento e consegna E-book codice
12 maggio 17-18
15 maggio 17-18
19 maggio 17-18
22 maggio 17-18
26 maggio 16-17
28 maggio 13-14
4 giugno 12-13
8 giugno 12-13
11 giugno 11-12
15 giugno 12-13
22 giugno 12-13
29 giugno 12-13
6 luglio 11-12
14 luglio 15-16
21 luglio 11-12
28 luglio 11-12
Office hours by: Antonino Mazza Laboccetta
Il prof. Antonino Mazza Laboccetta riceve gli studenti il martedì alle ore 11:00, lotto II, secondo piano.
No class timetable posted
Codice insegnamento online pubblicato. Per visualizzarlo, autenticarsi in area riservata.
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